Area Sales Representative - New England

Company: Hultafors Group North America
Location: Mequon
Posted on: February 16, 2026

Job Description:

Job Description Job Description Description: Hultafors Group is currently searching for an experienced Area Sales Representative to support our Personal Protective Equipment, in particular Snickers Workwear & Solid Gear . Goal is to establish and grow market share for PPE supplied products across multiple distribution channels by building new sales volume and expanding the customer base with Independent & Chain Dealers, and at the same time establishing relationships with our end-users. This position will place the ideal candidate at the center of a thriving, progressive workplace, where creativity and management and interpersonal skills are valued and cultivated. Essential Responsibilities Responsible for managing the execution of sales, marketing, and operational programs for assigned accounts and soliciting new opportunities for market share growth. Plan and implement sales strategies to drive growth in all channels of distribution within territory. Develop strategic, long-term relationships with key decision makers at multiple levels of the customers and work cross-functionally with several internal stakeholders. Grow sales and expand customer base through key account conversions. Identify new product opportunities and drive growth throughout the assigned accounts. Organize end user sales calls in territory and include Product Managers. Develop forecasting and sales estimates and clearly communicate to senior leadership. Gain comprehensive understanding of product line, competitive environment and overall industry dynamics. Provide competitive intelligence on a regular basis, being the “in the field” expert on key customer personnel and product launches. Develop and execute specific territory plans to achieve sales and profit goals, in additional to alignment with HGNA strategies. Manage the continual improvement of customer relationship while penetrating the assigned account’s organization beyond the buyer level. Will be the primary contact and will execute day to day selling responsibilities. Prepare annual business plan for territory to support HGNA strategy. Support Customer and National Trade Show events as required. Other duties as assigned. Requirements: Qualifications/Requirements Bachelor’s degree in Marketing, Sales, Finance or other business or commercial discipline from an accredited university or college. Minimum of 2-5 years of sales experience (including strategic selling and negotiation). Knowledge of manufacturing environment and sales organizations with multiple channels of distribution. Eligibility Requirements Ability and willingness to travel throughout the assigned territory as required (Approximately 75%). Desired Characteristics Strong presentation, PC and negotiation skills. Outstanding verbal and written communication skills and interpersonal skills. Experience working in a team environment where the performance of others affects personal success. Highly customer centric and service oriented; self-confident & creative thinker. Motivated self-starter, with strong leadership and problem-solving skills. Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, etc.). Results-driven with a sense of urgency and strong follow up skills. Self-confident & creative thinker. Good problem-solving skills. Territory: New York , New Jersey, Pennsylvania, Delaware, Maryland

Keywords: Hultafors Group North America, Skokie , Area Sales Representative - New England, Sales , Mequon, Illinois