Senior Copy Specialist- Fully Remote
Posted on: September 12, 2021
Thousands of us around the world wake up every day with a common
purpose: to make the world a safer, more secure and sustainable
place. Science is in our DNA; we are endlessly curious and
passionate about seeking and speaking the truth. We take delight in
knowing that our work makes a meaningful contribution to society,
and we are proud that our culture is centered on integrity,
collaboration, inclusion and excellence. UL stands at the forefront
of technological advancement, and we are continually challenged to
find new ways to foster innovation and positive change. Satisfying?
Yes. Exciting? Absolutely!
**THIS ROLE IS BASED ANYWHERE NEAR A UL OFFICE
As a B2B savvy copywriter you will
operate as a key part of an internal agency team (Creative Studio)
comprised of writers, editors, designers and strategic
thinkers. Ensure written text is
concise, consistent, grammatically and factually correct, and on
brand. Ensure that each sentence is easy to read and that concepts
expressed are in a logical, sequential manner. Translate complex, often technical information into
compelling copy for a variety of business audiences. Collaborate
with our creative design team and subject matter experts from
across our diverse business to devise creative concepts. Deliver
outstanding, high-quality writing for use in a variety of
Your goal is to marry UL’s content marketing and branding
strategies and service/product information into innovative and
impressive promotional material in a fast-paced environment.
Whether video scripts, web copy, thought leadership content or
something entirely new, your creative work will effectively engage
and educate targeted B2B audiences and drive demand for UL’s
- Maintain an
understanding of target audiences, business segments and
collaborates with internal subject matter experts.
Develop and maintain expertise on UL’s brand personality, verbal
identity, style guide and guidelines and consistently deliver
leadership role in content review for accuracy, readability and
adherence to brand guidelines —tone, voice and style—and Associated
Press (AP) style
- Ensure that
the organization creates powerful content that helps extend brand
influence and brand equity.
- Develop working
knowledge of UL’s organization, business offerings, target audience
- Stay up to date
on macro B2B industry trends relevant to UL’s thought leadership
and storytelling ?
familiarity with clients’ products and services, the target
audience and their competitors’messaging?
- Able to provide
an time estimate for job completion ?
- Meet client
objectives, values, budgets and deadlines
and curiously study copy/editorial principles and best
- Read and
follow the UL Code of Conduct, and follow all physical and digital
educate yourself on new content methodologies.
Build a strong understanding of and passion for our brand and
Translate and express our brand story consistently, cohesively and
- Help guide
and support team members
Liaise with our internal clients from various business divisions,
corporate marketing and other functions
- Develop familiarity with
clients' products and services, the target audience and their
work might look like:
Adeptly interpret creative briefs, brainstorm creative solutions,
conduct spot research/review of
and/or interview subject matter experts as needed to
of accurate, relevant copy that meets the business
Write clear, persuasive, error-free and original copy in a variety
of mediums, including brochures, one-sheets, white papers,
articles, video scripts, infographics, trade show booth materials,
presentation decks and internal documents.
Amend, revise or redevelop materials in response to feedback from
the creative director, account team or clients.
with creative strategy and brand teams to write brand level
Collaborate on and contribute to large, high-visibility
in and lead brainstorming sessions as needed.
pitches, proposals and final deliverables to clients.
headlines and review photos to ensure captions match the image
—including the correct spelling of each name.
- Review copy
and makes adjustments as needed; conferring with writer to request
advice to improve the efficiency and accuracy of the overall
- Ensure all
content is factually correct – check name spelling, research
citations and confirm URL status.
- Proofread copy to check
spelling, grammar and AP Style alignment.
Strong online writing portfolio
A bachelor’s degree, writing, marketing or journalism emphasis
Generally 8 years or more of related experience or demonstrated
Highly proficient in MS Word; SharePoint collaboration experience
Impeccable grasp of the English language
teamwork, communication and interpersonal skills
Natural consumer of content
knowledge of AP Style guidelines
Logic, creativity and imagination
Ability to work under pressure and meet tight deadlines
Strong organizational skills
Self-motivation, flexibility, stamina and adaptability
Confidence, enthusiasm and determination
Accuracy and attention to detail
The resilience to accept criticism of your work
Commercial awareness with the ability to understand the target
Outstanding research and fact-checking skills
Copyediting and proofreading skills
Mission: For UL, corporate and social responsibility isn’t
new. Making the world a safer, more secure and sustainable
place has been our business model for the last 125 years and is
deeply engrained in everything we do.
People: Ask any UL employee what they love most about working here,
and you’ll almost always hear, “the people.” Going beyond what is
possible is the standard at UL. We’re able to deliver the
best because we employ the best.
Interesting work: Every day is different for us here as we eagerly
anticipate the next innovation that our customers’ create. We’re
inspired to take on the challenge that will transform how people
live, work and play. And as a global company, in many roles,
you will get international experience working with colleagues
around the world.
Grow & achieve: We learn, work and grow together with targeted
development, reward and recognition programs as well as our very
own UL University that offers extensive training programs for
employees at all stages, including a technical training track for
Working at UL is an exciting journey that twists and turns daily.
We thrive in the twists and revel in the turns. This is our every
day. This is our normal.
Curious? To learn more about us and the work we do,
Keywords: UL, Skokie , Senior Copy Specialist- Fully Remote, Other , Skokie, Illinois
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