Recruitment Marketing Manager
Company: Covenant Living Communities and Services
Posted on: May 7, 2022
Shape and execute recruitment marketing campaigns to promote the
employee value proposition and enhance employer branding to attract
talent and generate applications for the Digital segment.
This position requires big-picture thinking around employment brand
strategy, as well as hands-on tactical work building marketing
campaigns and executing cross-channel activity.
Strategy: Take the lead in concepting, creating, and deploying
omni-channel, comprehensive marketing plans to support recruiting
goals. Collaborate with in-house brand strategy and digital
marketing experts to develop an employment brand for Covenant
Living and Services.
Research: Use data to drive candidate interest, as well as to
identify new recruitment marketing strategies within hard-to-hire
markets. Stay current on emerging marketing, branding and
recruitment trends, incorporating emerging best-practices to
Execution: Craft messaging and content that empower you to develop
cross-channel recruitment marketing campaigns. Promote employment
opportunities, culture, and DEI initiatives across web and social
channels. Collaborate with the in-house Creative team to develop
unique storytelling vehicles that drive recruitment. Create,
execute, and manage the recruitment marketing roadmap to increase
brand awareness, from creative brief through implementation and
Assessment : Measure and optimize candidate engagement across
campaigns and channel metrics to identify trends, form
recommendations, and optimize performance against a clear set of
KPI's. Develop presentations that report on the results and ROI of
your initiatives. Improve the key success metrics associated with
hiring goals including conversion rate, cost per hire, time to
fill, and client satisfaction.
EDUCATION AND WORK EXPERIENCE:
Required Degree : High School Diploma
Preferred Degree : Bachelor's degree
Experience in applied marketing, preferably in the talent
acquisition or recruitment marketing field.
5+ years experience in marketing, with preference for recruitment
marketing and employer branding.
Experience in IT services and / or consulting industry highly
Experience with organic and paid channels - LinkedIn, Facebook,
Glassdoor and / or other social channels.
KNOWLEDGE, SKILLS AND ABILITY:
--- Strong knowledge of the 'digital tech' talent market including
sourcing channels, recruitment marketing tools / platforms, best
practices, and trends .
--- Knowledge of or experience using digital marketing and social
media in support of Talent Acquisition.
--- Enthusiasm for marketing strategy, audience segmentation and
--- Proven track of record of building, managing, and optimizing
large-scale multi-channel marketing and sourcing campaigns.
--- Deep analytical abilities, specifically with respect to
campaign performance and experiment design and analysis.
--- Ability to partner cross-functionally and work with a wide
range of stakeholders.
--- Focused storytelling and copy-writing skills for clear,
compelling on-brand messaging.
--- Development of targeted messaging for new talent pools,
persona-based targeting, and regional talent markets.
--- Translation of strategy into execution, driving creative and
innovative sourcing ideas.
--- Proficiency with Microsoft Office and fluency with the Adobe
Keywords: Covenant Living Communities and Services, Skokie , Recruitment Marketing Manager, Human Resources , Skokie, Illinois
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