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Vice President of Mid-Market Operations & Growth

Company: Epsilon
Location: Skokie
Posted on: June 4, 2024

Job Description:

Job Description

Description: This role will have both global/horizontal responsibility for the Epsilon Mid-Market business while also directly managing/owning the North America regional revenue for Yieldify via the Customer Success team. This role will report to the SVP, International & Mid-Market Growth Strategy (Kevin McGuire).


  • Mid-Market (Yieldify) Growth:
    • Partner with International & Mid-Market Growth Strategy team to help Define, Evolve, & Scale: pricing, product offering integration, daily operations including regular coordination between sales, product, legal/finance, marketing, and technical teams
    • Go To Market: Lead customer conversations and gather feedback to evolve the Mid-Market platform value proposition, positioning, and pricing
    • Scale: Define processes and materials such that the business can scale efficiently to Epsilon, Publicis, channel partners, and organic customer bases
    • Mid-Market (Yieldify) Selling and Customer Success:
      • Partner with the North America Sales and CS teams in pitching, servicing, renewing, and upselling its book of business with mid-market offers and products
      • Partner with Corp Marketing and Product Marketing Teams on sales enablement materials to support growing the Mid-Market business
      • Clients: Coach and lead the team evolution with clients such that Mid-Market products, platform, and value proposition increases
      • Grow: Help Sales and CS teams exceed their revenue goals, however this role is not a quota-carrying role, but Revenue growth of Mid-Market products and platforms (inc Yieldify) is a critical KPI and success criteria

        • Deep expertise in Epsilon products (strategy and customer demand) with prioritization of Digital Media and Core ID. Additional expertise with Messaging, Loyalty, Creative, and Data strongly preferred
        • Demonstrated ability to drive successful business outcomes with AdTech/MarTech products
        • Proven experience driving growth for clients in the midmarket space ($200M-$1B) in North America
        • Ability to navigate across internal teams to influence successful product and operational outcomes
        • Partner approach with leadership abilities to development talent with a growth mindset
        • Background in product development, product market, business operations (including P&L management)
        • Growth mindset

          Additional Information

          About Epsilon

          Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit

          When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

          • Our Culture:
          • Life at Epsilon:
          • DE&I:
          • CSR:
            Great People Deserve Great Benefits

            We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

            Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.


Keywords: Epsilon, Skokie , Vice President of Mid-Market Operations & Growth, Executive , Skokie, Illinois

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