Marketing Manager Architectural Collection
Company: Visual Comfort & Co.
Location: Skokie
Posted on: September 12, 2023
Job Description:
SUMMARY:The Marketing Manager will report to the Director of
Marketing. This role is instrumental in helping Visual Comfort
become even more well-known for its broad assortment of
Architectural (Functional) Lighting. The Marketing Manager will
support Architectural Lighting growth across all channels including
Visual Comforts Direct business, Lighting Specifiers, Showrooms,
Integrators, E-Commerce, and Direct-to-Designers. This role will
help build and expand the Visual Comfort brand by driving awareness
and inspiration of Visual Comforts Architectural product portfolio
through a wide range of online and offline marketing activity
related to product launches, digital marketing efforts and sales
materials. This role will be expected to report quarterly on
measurable activities and monitor the competitive
landscape.Responsibilities include, but not limited to: New Product
Introductions Work closely with Product Development, Creative and
Engineering teams to ensure every new product launches with
complete and accurate content, imagery and inspiring/educational
sales tools. Catalog/Website/Specification Sheets Work closely with
Product Development and Creative teams to prepare, build and
maintain Architectural catalogs/brochures, website content and
specification sheets. Includes drafting, copy writing, proofing,
working with the web-team for implementation, and coordinating
distribution. Sales Tools/Trainings Support the Sales Teams by
soliciting feedback on material needs and execute upon feedback via
a project management mindset and within the expectations of the
budget. Sales Tools include rep cases, catalogs/brochures,
application imagery, installation and feature videos, webinar
trainings, etc. Tradeshow Work closely with the Merchandising,
Sales and Creative teams to ensure Visual Comforts Architectural
merchandising displays, marketing collateral and special events
represent the brand in the best possible light. Attend tradeshows
including set-up, training, and interacting with Sales Reps and
Customers. Email Campaigns & Social Media Drive brand awareness
through creation of email and social media topics including
Instagram, LinkedIn, and Pinterest. This role is responsible for
developing a content calendar and working with the Creative team to
deploy relevant content to each platform. This role is expected to
build relationships with Reps and Customers for unique content
building and attaining UGC rights managed imagery. Competitive
Research Monitor and report on marketing programs led by
competitive lighting companies across all relevant channels. Budget
Responsibly execute upon marketing initiatives within the
expectations of the budget and help track expenses for the
department.QUALIFICATIONS:Education: Bachelor's Degree in
Marketing, Communications, Public Relations or related field.
Masters Degree in Business, Marketing or related field, a plus.
Related Experience:
- A minimum of five (5) years of full-time experience as a
professional marketing manager (spanning both traditional and
digital marketing).
- 3 years experience in Architectural Lighting is strongly
preferred
- Any equivalent combination of education, experience, and
training which provides the required knowledge, skills, and
abilities will be accepted.
- Experience in multi-channel B2B and B2C business models is a
plus.
- Must be able to read, write and speak English fluently.
- Must exhibit proficient computer skills utilizing the Microsoft
Office Suite of software, including word processing, presentations,
spreadsheets, and outlook. Experience with Constant Contact
database/email system, a plus.REQUIRED KNOWLEDGE, ABILITIES, AND
SKILLS: Strong knowledge of the principles, practices, and
objectives of marketing, particularly in product marketing
- Proven success in developing, implementing and measuring
marketing programs, public relations, social media, digital
marketing, etc.
- Excellent verbal communication and writing skills, with some
copy writing experience (with samples available)
- Excellent interpersonal skills with the ability to work well
with a wide variety of people and cross-functional teams
- Superior organization, planning skills, time management and
prioritization with the ability to multi-task and work well under
pressure in a dynamic, team environment
- Interest in and energy to investigate new marketing strategies,
techniques and tactics to bring a steady stream of new
recommendations designed to meet the overall marketing objectives
in more efficient and/or effective ways
- Strong analytical skills with a consistent focus on results
measurement and fact-based decision making; while still
having/building strong instincts about this business on which to
generate educated guesses as well
- Naturally self-motivated, pro-active and eager to achieve
goals; comfortable asking for help and open to appropriate
supervision and clear direction
- Strong project management skills to keep initiatives on time
and on budget
- Detail oriented to assist with print and digital proofing,
providing robust and thorough feedback on first round of
review
- Expresses natural curiosity to learn about the business and
generate new ideas Essential Functions AND
RESPONSIBILITIES:Collaborate with the Marketing, Creative, Web and
Product teams on the following marketing initiatives:
- To set objectives and marketing plans related to brand
strategy, new product development pipelines and sales goals, all in
the context of an ever increasing understanding of the competitive
space and the key market drivers. Conduct research to provide
marketplace/competitive assessments and recommendations regarding
entry into possible new categories, markets or channels. To manage
& measure ongoing marketing plans -- making recommendations about
objectives, key messaging, proposed vehicles, budget estimates,
research/metrics, etc. and then executing approved plans throughout
successful completion. To serve as brand source for internal PR
outreach, providing brand priorities, direction, key messaging and
product information as newsworthy products/programs are launched --
striving for positive, timely, accurate publicity in targeted
publications, blogs and social media outlets, particularly building
our expertise within targeted social media that impacts our key
constituents. To plan and create multi-faceted marketing/sales
plans to support/publicize large, new product roll-outs driven by
the timing of industry-wide trade shows/conferences during which
the brands tend to launch their new lines. Particularly as brands
enter brand new product categories, investigate and recommend
impactful launch tools. To develop ongoing sales support materials,
programs, newsletters, merchandising tools to increase the
productivity and effectiveness of our network of sales reps with
our customers (whether showrooms, internet retailers or industry
specifiers, e.g. architects, lighting designers, etc.) To define
consumer communications objectives and strategies to ultimately
build more brand awareness with consumers, engaging them in
lighting decisions and lightings significant impact on any design
project. Ensure brand websites are inspiring, current and consumer
friendly. To write and continually update copy for a wide range of
marketing materials, e.g. catalogs, product descriptions, social
media posts, sales/customer newsletters, a wide variety of email
blasts, etc. Attend work regularly as scheduled. Support and
exhibit the Visual Comfort values.Cognitive Considerations:Must
exhibit cognitive abilities to: Make balanced, fact-based, relevant
recommendations & decisions, avoiding emotionally-driven decision
making Solve problems by collaborating with colleagues and
functional experts to ensure fully-considered actions are
implemented Focus on critical tasks and ideas which require
specific, detailed attention without getting distracted by
irrelevant considerations Learn new things about complex industries
and business dynamics, then retain, leverage and integrate that new
knowledge for subsequent decision-making Seek and learn new
marketing techniques/programs/opportunities, then quickly &
accurately assess if worth further investigation; efficiently
eliminate others in order to maintain focus and avoid distraction
Proactively try to anticipate needs/hurdles/next steps in order to
navigate long-term projects successfully and avoid getting stuck
unnecessarily Generate, organize and analyze relevant data/trends
to formally or informally measure the results of marketing programs
and gauge their short- and long-term impact on key business
objectives & metrics Organize and express thoughts clearly and
succinctly in formats used internally as well as copy-written
formats for external customer or consumer communications Respect
the requirements and deadlines of others (both internal and
external constituents) in order to drive decision making or program
development in ways that will allow others to do their jobs well
and in turn make more significant impact on key business objectives
& metrics
Keywords: Visual Comfort & Co., Skokie , Marketing Manager Architectural Collection, Advertising , Skokie, Illinois
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